The idea of Vistaar dawned on the minds of two first generation entrepreneurs, who truly believe in supporting and creating new economic opportunity through credit provisioning, to deserving small business men, to enhance and enrich their lives and the community they live in.

The Company targets the missing middle segment, consisting of customers with an annual household income of Rs 75,000-3,00,000 which is not effectively served by the formal financial system.

Our objective is to make finance available at a reasonable cost, which is delivered in a transparent manner. In the process, we aim to continuously attract mainstream capital and human resources, to serve the chosen segments effectively.